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Welcome to the summer edition of WorldAutoSteel Update, a periodic summary of our recent initiatives. These bulletins spotlight timely news and information about how steel is helping to drive the future of sustainable mobility. Sign up here to make sure you don’t miss future issues! 

Ternium & WorldAutoSteel Announce Winners of Steel E-Motive Student Competition

A group of talented industrial design and engineering students from Tecnologico de Monterrey in Monterrey, Mexico, recently received top honors from the Ternium Student Interior Design Challenge. The challenge focused on developing interior design concepts for Steel E-Motive.

Ternium and WorldAutoSteel announced the winners during the International Mobility of the Future (IMOF) Summit, a Latin American conference focused on innovation in transportation mobility. The winning team included Javier Humberto González, Fernando José Iraheta, Anderson Manuel Rodríguez, Rubí Aseret Cepeda, Yoana Lucía Durán, Andrea Florencia, Alfredo Martínez, Exal Julián Rosales, and Christian Javier Gutiérrez–all students in the Innovation and Development Engineering program.

“This student competition showcases the exceptional talent and creativity of today’s aspiring engineers and underscores the importance of innovation in the future of mobility,” said Cees ten Broek, WorldAutoSteel Director. “The integration of advanced materials like steel, eco-friendly design, and accessibility considerations helps support the automotive industry’s net-zero future.” Read the full story. 

AHSS Implementation Solutions: New Liquid Metal Embrittlement Study Available This Fall

WorldAutoSteel has announced it will release a new study on Liquid Metal Embrittlement (LME) this October. A follow- on to its first study focused on LME in controlled laboratory tests, these findings focus on LME in real-world applications, specifically on a formed part with multiple welds, as well as manufacturing imperfections. The study aimed to investigate whether LME mitigation solutions developed in the lab can be applied to real-world parts and to understand additional characteristic features of LME.

The robotics arm welding the automotive parts in a car assembly production line.

Results will be presented at the Sheet Metal Welding Conference in Livonia, Michigan, USA, on 22 October and will be made available via worldautosteel.org at that time. Download the 2020 LME report.

AHSS Insights: Demonstrating the Benefits of Part Integration

With part integration, an automotive manufacturer can reduce the number of individual parts within an automotive body structure to gain cost, weight, and sustainability benefits without compromising performance.

Steel E-Motive’s body structure features components and sub-assemblies where the number of individual parts has been reduced by applying fabrication methods like hydroforming and laser-welded blanks combined with the latest AHSS grades. Read more on our AHSS Insights Blog. 

WorldAutoSteel Leaders Share Steel E-Motive Vision at Latin American Mobility Summit

WorldAutoSteel director Cees ten Broek and technical director George Coates recently presented an overview of the Steel E-Motive program, titled “Shaping the Future of Sustainable Mobility through Steel Innovation” at Monterrey’s International Mobility of the Future (IMOF) Summit – Evento de Movilidad.Cees ten Broek and George Coates at IMOF

“Monterrey is the hub of Latin America’s automotive industry, and IMOF presented the opportunity to engage with this important community, all very focused on future mobility needs and the pursuit of Net Zero Emissions,” said Coates.

“Steel E-Motive hits the target for sustainable, affordable and comfortable transportation, especially in high population, congested cities like Monterrey, Mexico City and Buenos Aires. Our student interior design challenge winners were also announced at this conference to highlight the significance and applicability of their ideas to future ride-hailing companies.”

Steel E-Motive On The Road

WorldAutoSteel will showcase its groundbreaking Steel E-Motive program this fall at two important mobility events in North America and Europe, demonstrating the steel industry’s role in supporting the advancement and development of sustainable autonomous vehicles.

MOVE America 2024, 24-25 September, Austin Texas USA

We’re taking the Steel E-Motive story to MOVE America, a conference that brings together leaders from the mobility industry to address challenges and shape the future of transportation. Join us at booth #843 to learn more about the Steel E-Motive concept and hear from George Coates, Technical Director, WorldAutoSteel, at a conference panel session entitled “Key Drivers and Requirements for MaaS Scalability” on 24 September at 2:05 pm CDT.

eMove360°, 15-17 October, Munich, Germany

We’re also bringing the Steel E-Motive mobility message to Europe at the eMove360° Future Mobility Conference 2024, considered one of the world’s most important trade fairs for electric mobility and autonomous driving. Steel E-Motive experts will showcase VR and AR demonstrations of the program at the show booth and George Coates will participate in an autonomous and electric mobility panel on 15 October at 11:20 AM.

Meet Our Leadership Team

We recently announced new additions to the WorldAutoSteel leadership team: Dean Kanelos (Nucor), chair, and Akira Usami (Nippon Steel), vice chair, joined current vice chair Enno Arenholz (voestalpine) and our Director, Cees tenBroek. Together, this team is driving forward WorldAutoSteel’s mission to advance steel’s unique ability to meet the automotive industry’s challenges in a sustainable and environmentally responsible way.